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About us

Kroy (Europe) Ltd Established in Reading, UK in 1981, Kroy Europe Ltd, are a major supplier of thermal transfer printing equipment, accessories and associated supplies throughout Europe, Middle East and Africa. We are the European importers of Kroy labelling cartridges and printers.

Kroy (Europe) Ltd, provides identification solutions to a diverse range of industries including, electrical, electronics, hydraulics, warehousing, distribution, rail & transportation, off-shore oil & gas exploration, marine, medical, military, civil & general aviation and health and safety.

We distribute a wide range of thermal transfer and direct thermal printers including portable hand held printers for “On Site - On Demand” applications, low cost – low volume entry level printers, medium to high volume rugged industrial models and high quality-high resolution printers for the production of labels, tags and panel labels requiring high density text, graphics and barcodes.

Kroy (Europe) Ltd also provide wire & cable marking solutions and offer a variety of printable commercial grade, UL approved, Military, NATO & LUL specification heat shrink tubing. Our range of self-laminating cable markers and tags provides easy identification of wires and cables after final termination has been completed.

To complement our printer range, we offer an extensive and diverse range of labelling and identification products for many applications and environments. From thermal transfer printer ribbons, simple paper labels and economy grade synthetics and vinyl through to high temperature resistant and high performance labels, rating plates & over-laminating films.

Kroy have installed a Roland LED UV Ink-jet printer to produce full colour digitals labels, signs, posters and decals up to 1.3 metres in width. We welcome small volume enquiries with no minimum quantity restrictions. The printer is capable of printing on to a wide variety of substrates without the need for special ink receptive coatings, the inks are cured instantly and require no drying time. Ideal for interior or exterior use the inks are colourfast and weather resistant.

Kroy (Europe) Ltd Are an ISO 9001:2015 registered company and members of FINAT. Kroy Europe Ltd, are accredited suppliers to the Railway, Oil & Gas Industries and the Utilities sectors through Achilles RISQS, First Point (FPAL) and UVDB respectively. We are also registered as suppliers to the Nuclear industry.

Kroy are distributors of Sumitomo Electric & Shenzhen-Woer heat shrink tubing products and preferred convertors of 3M labelling products.

With over 35 years of experience we fully understand the pressures our customers work under to meet tight deadlines and timescales. We are happy to assist with scheduled deliveries, call off orders and stocking programmes. Kroy Europe Ltd take pride in supplying quality products at fair prices, backed up with excellent after-sales and customer support, provided by a team of highly motivated and dedicated staff.

Dealers and resellers: We have a network of dealers and resellers throughout the UK, Europe, the Middle East and Africa. For details of your local dealers or reseller please contact us on +44 (0)118 986 5200. For sales in the Americas, Asia and Australia please visit

Barrie Hamilton
Director – New Media Products